Is there anyway to make money from web2.0?
This entry was posted on 10/8/2008 6:54 AM and is filed under Web.
Question: I keep hearing about web 2. Is there anyway to make money from web2.0? I'm not sure how much of it is just hype and how much of it has any real value. For the most part its seems to be just people taking part in pointless self promotion, narcissism, and thousands and thousands of facebook and myspace pages of value only to their owners and links to promote friends pages. Does it hold any business opportunities that could be of value to me?
Answer: Up until the mid 90s most of our clients did not expect any real business results from their Website. In fact, having a Website at all was the result itself. Their competitors had something online and eventually, getting their own ".com" became an indication of professionalism and trustworthiness.
Delivering results meant focusing on traffic acquisition through initiatives like: email campaigns and search engine optimization Getting more leads and conversions are great, but then the world changed again. In order to succeed online you now have to form a new partnership… with your users. Instead of constant self-promotion about your company's products and services, you will ask users for their opinion, and encouraging an open discussion.
User-generated content, comprised of blogs, wikis and social networking sites, such as MySpace, Facebook, Linkedin and many others, let everyone have their say on anything and publish it to the world at large. As Web applications become more sophisticated, people can easily develop elaborate personal Web pages, create a blog, and upload their own opinions, audio and video.
Although millions of opinions and videos, are often very amateurish, a significant advantage exists for user-generated content that truly talented authors, artists, musicians, moviemakers and companies can gain an audience much more easily than they could in the past. Word-of-mouth via the Internet is worth a fortune in promotion. Web 2.0 is a leveling playing field in all arenas of business at very little or no cost. Small companies can now compete with larger firms in reaching their target audience.
For a full explanation how you can benefit from web 2, attend one of two free seminars SCORE - Staten Island is sponsoring. Each one is being held Saturday morning 10:am to 12 Noon, November 1 at the St. George Library and November 15th at the Richmondtown Historical Courthouse. Call 718-727-1221 for reservations and indicate which one you will attend. Bring a friend.
